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The Price and Value Disconnect Keeping Women Entrepreneurs Like You Stuck In Business and Unwell In Life
- Quadeera Teart
- 3 days ago
- 3 min read
Letters From the Founder of FeelWell™ Series
Quadeera Teart, Founder & Editor-in-Chief, FeelWell™
Many entrepreneurs think they’ll price themselves out of the room if they charge too much.
This week made me consider the opposite.
You can also price yourself out of the room — and out of capacity — by charging too little.
During Week Two of Black Ambition’s Fundable Founders Learning Lab, one conversation around pricing immediately took me back to my first coaching client. I charged her $60 an hour. At the time, I thought that meant I was making $60 an hour.
I wasn’t.
There was the preparation. The drive. The gas. The worksheets. The follow-up. The actual coaching. Not to mention, I was carrying pieces of her business in my energetic field long after the session ended.
Once I finally looked at what it truly cost me to deliver, that $60 was closer to $35.
But cost was only half of what I had not yet learned to see.
My client became more confident. She started a nonprofit. She raised money that created opportunities for children — children who would go on to create something in their own lives because someone poured into them, as a result of me pouring into her.
That was one of my earliest lessons in what I now think of as a long-term value domino effect.
The value of your work does not necessarily end with the person who pays you.
And that is why I believe we need to stop calling everything a money mindset problem. Sometimes it is a value mindset problem. If you are not tracking what your work produces, how do you quantify its value?
What was earned, built or made possible because you were there?
What did it truly cost you to create that outcome?
What did the customer receive?
What did their result make possible next?
Your numbers begin answering those questions.
Revenue tells you something. Profit tells you something. Your time tells you something.Your outcomes tell you something.
Your price is evidence.
It can reveal what you understand about the cost of your work, the value of your contribution and the capacity required to continue delivering it.
And this is where pricing becomes very FeelWell™ for me. A business can be generating revenue while quietly consuming the person who built it.
If your price cannot eventually create enough profit to buy back time, build support, increase capacity and give you room to think, create, lead and live, then the question is no longer simply whether the business is making money.
The question becomes:
Can the woman building it continue to hold it?
Then our Q&A pushed the thought further. Before lowering your price because customers are not buying, interrogate the problem. Has the customer actually understood the pain? Has she understood what remaining in that pain costs?
Because problems compound too.
We talk constantly about compounding wealth, habits, interest and value. But unresolved pain has a future value of its own. That is why I wrote four words in my notes:
Make the pain the sun.
Illuminate the problem clearly enough for the customer to understand what she is deciding to continue carrying — or finally solve. Week Two left me thinking less about what something should cost and more about what our prices reveal.
About our costs.
Our value.
Our capacity.
And whether the business we are building has enough underneath it to keep growing without drowning the person carrying it.
That is the work.
Quadeera Teart is the Author of ManifestHer: Awakening the Power Within to Build Your God-Sized Vision, Founder of FeelWell ™, editor-in-chief of FeelWell™ Magazine. As an Influence Builder, she specializes in organizing ideas, expertise, and lived experience into premium brand assets, authority platforms, and influence ecosystems that create visibility, profitability, and legacy. Through her Seen. Heard. Profitable.™ Influence-Building Model, she teaches women how to structure and scale their God-sized vision, master their influence, and prosper in their purpose—with clarity, confidence, and sovereignty.
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